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This site minderol.com states the following, "Minderol TM Vital Mineral Salve skin cream." We noticed that the website also stated " Minderol TM is a skin salve that heals and prevents dry cracked skin." It also stated " Minderol is formulated for very dry skin, and is safe, gentle, and effective. Minderol TM contains a blend of natural minerals. Minderol contains zinc, calcium and magnesium in a rich cream base of soothing oils. It is made with the highest quality ingredients." The header had Minderol as the highest ranking keyword. It was followed by minerals, skin, and salve which isn't as ranked as highly as Minderol. The next words the site used was therapy. zinc was also included but will not be seen by search parsers.